For some reason I got the Barbie Blonde Collection brochure in the mail today (OK maybe I know why) and seems like they are taking further steps to distance themselves away form the corny pink cheap stuff that Barbie has come to be known for.
Collectors items have been around for a while as well as high quality items, but they are really taking it further with merchandising. As totes are all the rage these days seems like Barbie has jumped on this ship. I thought this was super cute due to its simplicity, use of type with the hair that harkens back to the very thing they are advertising, Blonde Barbie. Good job!